Anyone able to recognize variations in forms and color can easily learn basic make-up application for photography. The two main points to remember are knowing where the facial bones lie and the way in which they are shaped, along with being able to recognize the texture and color of the skin. Make-up for fashion photography is applied using the same basic principles as putting on make-up for every day wear; the main difference being the amount used.
It is best to apply make-up using the same kind of light the photographs will be taken in, considering whether the lighting will be warm or cool, natural or artificial. The way the light falls on a face without make-up determines where contours need to be altered. Establish what the best features are and also the tone of the skin.
Make-up is in itself an art, combining qualities from both painting and sculpture to create one overall effect. Color emphasizes the skin and provides accents. Contouring creates lights and shadows, emphasizing the bones and creating mass. Cheek bones which may have seemed nonexistent can be made to appear high and prominent.
Color of clothing also plays an important role in choosing proper tones for the make-up. An effective overall look is created when the hues of both the make-up and clothing are compatible.
Many people have the misconception that the hardest look to attain is that of the sophisticated high fashion model one sees in magazines. Actually, it is the natural look that can take hours to accomplish. It takes patience and a bit of practice to achieve the soft look that will be just right for natural light. Bouncing the light off a silver reflector can help to keep the shape of the face unchanged, and tends to take the harshness out of a made-up face.
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